![]() We could see a major boon in AR-based mobile use to engage in offerings that may not be accessible via the home or local neighborhood as people travel less but want escapism more. ![]() brand apps, integrated mobile games, etc.). mobile payments, digital locks/keys) and in-phone brand-based experiences (i.e. This could drive an increase in smartphone-utilizing touchless technology (i.e. streaming shows and purchasing physical product) becomes the sole device people feel safe using in the outside world. ![]() socializing, working remote) and content (e.g. If people are afraid to touch any surface other than their own constantly-scrubbed screen, there’s a chance the smartphone, a person’s key to unlocking communication (e.g. What is the future of touchscreen tech in a touch-phobic world?Īmongst the many possible potential scenarios (again, we have no idea how this could play out in the coming weeks let alone months), here are a few thoughts on how this could evolve:ġ - Smartphones retain their usage dominance: While we’ve noted that ultimately, smartscreens won’t be the end-all-be-all consumer lifestyle interface of the future, the human need for physical touch and control may solidify smartphones as the core consumer UI longer than we expected. ![]() What happens now that people look at every doorknob, every elevator button, every credit card machine as a potential health hazard? To paraphrase Madonna…’cause we are living in a touchscreen world and I am a germaphobe girl’.Īt CES 2020 (what feels like 100 years ago in ‘quarantine time’), I wrote about how we saw more devices integrating tech like touchscreens into their hardware, designed to bring together multiple senses and give consumers truly holistic experiences, whether they prefer sound, touch, sight, etc. ![]()
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